Search Engine Optimization (SEO)

What is SEO ? Ever wondered why some websites are always at the top of search engine listings ? How do you increase your Google page rank?

SEO is an Internet Marketing Strategy . Unlike Search Engine Marketing (SEM), Search engine optimization (SEO) is the active process of improvising the volume and/or quality of traffic to your websites from search engines through ‚”natural” or un-paid (“organic” or “algorithmic”) search results.

Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

Search engine optimization (SEO) is the art of getting a website to work better with search engines like Google, Yahoo, MSN and ASK

Why SEO ?

The majority of web traffic is driven by the major commercial search engines – Yahoo!, MSN, Google & AskJeeves(although AOL gets nearly 10% of searches, their engine is powered by Google’s results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box , which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Read more for 20 Do’s and Dont’s of SEO