Behind all great marketing, there is one thing… Understanding. When you recognize your customer, you can realize how to create great products for them and best way to present it to them.
If your sales are not as high as you would like them to be, it means you need to spend some time learning about how your customer thinks. That is where psychology comes in.
While marketing and psychology are two very different fields, that doesn’t mean that learning psychology can’t help you. In fact, I think it’s one of the most vital things a marketer can study.
In this post, I am going to show you 14 proven strategies that can double your product sales.
1) People Buy Benefits
People do not buy products, they buy the outcomes that product will provide. Start your procedure of recognizing your ideal customer by making a list of all of the advantages that your customer will relish by making use of your service or product.
2) Clearly Define Your Customer
Who is the person who would probably buy your product and buy it straightaway? Create an avatar of that customer.
Ask Specific Questions
- How old are they?
- Are they male or female?
- Do they have children?
- How much money do they make?
- Do they have an education?
3) Identify the Problem Clearly
What type of problem does your customer have that you can solve? If you have recognized your customer appropriately, these people will pay you to solve their problem.
- Sometimes the problems are clear and obvious.
- Sometimes the problems are unclear, or not obvious.
- Sometimes the problems do not exist for the customer. If the problem does not exist, the customer will not buy your product.
4) Develop Your Competitive Advantage
You describe your competitive advantage, the reason for buying your services or products, in terms of the results, outcomes or benefits that your customer will like from purchasing your product or service that they would not fully enjoy from purchasing the product or service of your competitor. Focus on the assistances of what makes your product better than others.
5) Use Social Media & Content Marketing To Your Advantage
There are so many more ways to get your product to your customers than ever before. What’s the best part? They are all free. You can make use of social media such as Facebook, Twitter, and your blog to your advantage. By building relationships with your customers via these channels you can access more people than ever.
Some of the benefits of content marketing include:
- More channels to sell your product.
- More access to qualified leads.
- Lower costs to acquire customers.
6) Sometimes, You Will Have To Cold Call
Cold calling potential prospects can be hard and frustrating. Whether you are doing it in person or on the phone, it is your job to warm up a prospective customer. Particularly if your product is new, you may have to generate interest by calling your customers.
7) Try the 100 Calls Method When You Start Selling
This is a method I developed when I first began selling to overcome fears of being rejected. Reach out to 100 customers as fast as you can. You don’t really care about your sales results, only the number of people you contact. You will become fearless when selling your product. You can read more about the 100 Calls Method from this blog where I go into detail.
8) Pick the Right Price
Do market research on your competitors to determine the right price. If you have a high-priced product, be prepared to over-deliver quality to your customers. Price can be determined by “perceived value” of your product. If you can make your product seem superior to your competitors, you can charge a higher price.
9) Learn Proper Negotiation Skills
Skilled negotiators are usually quite concerned about finding a solution or an arrangement that is satisfactory to both parties. They look for what are called “win-win” situations, where both parties are happy with the results of the negotiation. Learn more about some of the best negotiation qualities and tactics from this blog.
The Best Negotiators Have These 3 Qualities
- They are patient
- They ask good questions to catch on exactly what you need.
- They are very well organized.
10) Make Effective Presentations
In selling it is essential to make a compelling and creative sales presentation to your customers. One of the many ways is to create an operative presentation by making use of PowerPoint.
11) Revolve around Keeping Your Customer for Life
“Once a customer, always a customer.” Once a customer has bought your product, this should not be the end of your connection with them. Focus on keeping a strong relationship with your customer. This will only create more trust and add value to your product.
12) Offer Prospective Customers Something Really Great, For Free
Your ultimate customer is far more likely to buy your product if you provide them a preview to try out. Shoot a short video of your product in action, provide them a free piece of really great content and get your customers excited for what’s next.
13) Give Your Customers the Inside Scoop
If you are going to have a sale on your product soon, tell your customers about it. They will be happy to hear about it, and it will build trust with them. They may even buy more because of it.
14) Your Sales Message Should Be Clear
Pick out one or two benefits of your products and state those clearly in sales headline. Make it clear to your customers EXACTLY what your product is going to do for them. Be specific. If your product has many benefits, create sales messages for diverse customers that they can relate to.