Marketing is definitely one of the most critical component for any new businesses – online or physical. Merchants needs to focus their activities earlier with the starting of business. If a business owner has created an appealing website design and keeps concentrating on conventional traffic building ways then they are absolutely missing on something and could loose relevant potential customers.
There are a few methods that could easily help you with increasing traffic of your eCommerce website without investing heavy on paid marketing programs.
1. Increase your focus on Long-Tail terms for your page :
Traditionally it is easier to target short but highly searched terms as they are easy to recognize and easy to research. However in reality long tail keywords brings more than 70% of your traffic. So find out the "long-tail" terms with three or four keywords. Long-tail keywords can get ranked easily and generally convert higher traffic shorter, more generic terms.
2. Include Rich Snippets to Grab Attention :
Rich snippets listings for search engine that includes details about any product including its price, stock and reviews. These rich snippets are important to understand any product better in a glance without actually visiting it's webpage. This saves visitor's time and gives them quick details about the product. Products with Rich snippets are useful as they can increase the rate of clicks by a potential buyer up to 50% which is a big aid for something do difficult. Otherwise a publisher have to get the help of other internet marketing strategies like paid advertisement and increase their budgets to a good extend.
3. Appealing Titles and Descriptions can do wonders :
A webpage or product page Metas decides the way it appears on the search engine listings. So a merchant needs to write powerful and readable title followed by interesting description that could stand out in search engine results. On the other hand if your Title/ Description is boring do not expect a good traffic to come on to your page by search engines.
4. Get the Benefit from Internal Links :
It is a well known fact that link building from other high authority websites could get your website a remarkable boost. However it is equally important to create proper interlinking from your own website's pages. So if any of your pages is at a better position. Make sure to link the other pages to get the leverage of it. As authority gets passed along with it. On the whole this will benefit your eCommerce Website and bring more visitors. So if you only rely on the conventional website optimization techniques, this could take a very long time, however following the above mentioned techniques could drive huge traffic in remarkably lesser time.