For a successful ecommerce website it is mandatory that conversions must take place. Hence for making a conversion friendly website, the site must have the capability to attract the visitors and convert them into the paying customers. A satisfying shopping experience is achieved as the direct result of the improved conversions. A website must be designed from a target shopper’s point of view. You deliver them what they want and you can have a profitable website. An SEO friendly website is always close to making conversions, but still there are more points which must be considered while designing a website. Here are 5 tips that must be kept in mind for creating a customers friendly ecommerce website.
1.) Focus on your target audience :-
The audience that will buy products from your site is your targeted audience. Visitors must get attracted by your site and must be able to convert them into paying customers. Fetch an idea about the different types of user emotions that may trigger a buying decision. Get an inkling of the shopping behaviour of the customers and seek the different qualities that they look into an ecommerce website. The deep understanding of the target audience has been always crucial for the success of the ecommerce, because the final decision in the buying of your products is made by your audience.
2.) Simple Navigation:-
Navigation which is very easy to understand and directs from point A to point B, is always in demand of the prospective shoppers. This navigation must be with a minimum fuss. Hence a navigation that can easily browse your product portfolio must be given to the customers. This will also help in increasing the ecommerce website traffic.
3.) Product images with high resolution:-
On your ecommerce website, product images are the single most important visual element. The high resolution product images that showcase the products in all their glory are an absolute must. Shoppers are always in the search of what they are getting and they get attracted by the attractive ecommerce website designs. Hence give them what they need. The product images which can be zoomed and taken from the different angles can also give many conversions.
4.) Engaging and Detailed product information:-
Go for seeking the ads for those products that you see in the newspapers or magazine. That ad must contain more information about your products with effective product descriptions. It is also an important factor that triggers the conversion. The kind of information you offer is not so important, but on the contrary the way you offer the information is important. It must always be engaging, complete and interesting.
5.) Images triggering a call to action and product videos:-
Years have passed on to the call to action buttons as they are part and parcel of each and every website. But forget about it. Utilize the great call to action images. These images have the defining quality. They persuade the folks to buy the products from the website. Not only this, shoppers get impressed with that website that offers different kind of interactive elements like product videos. It is because videos are the next best thing to touch and feel the product. This type of marketing can add you towards better conversions and gaining new customers online.