As the need of ecommerce is rising day-by-day, there is a subsequent increase in the number of customers signing up for ecommerce websites to fulfill their online shopping desires. Be it a coffee shop or a garment shop, at the end of the day what matters the most is how much sales have been generated.
This article will help you to know the basic web designing processes following which your ecommerce site's sales will go up.
Make The Products Visible In Your Website
In any web design, the basic principle is to design the page in such a manner that it enables the user to find the product that he is looking for. There are three categories of shoppers that one can find in an e-commerce website; power shopper, recreational shopper, and reluctant shopper. The first category of shopper looks for the products they want to purchase. Hence, always provide them with a good search bar. The second category looks for flashy images and surprising deals in a website; whereas, the third category of shoppers looks for security and privacy, hence, providing them with great return policies are the only way to attract their attention.
Improve The Product Detail Page
The way you showcase your product is the only key to get customers. Using high-quality pictures for your product is the first tool to get a customer interested in your website. Most of the websites often uses a zoom tool to give a detailed display of the product. This is a wrong method. Using a modal window that gives the full description of the product is what a customer always looks for. In the product detail page, don't display the product after the visitor adds then in their cart, rather display it before they purchase it. Keep the call-to-action word – Add to Cart clear so that it is clearly visible to customers who are planning to purchase your product. An e-commerce web development company should always focus on the product detail page.
Closing The Deal
Once the customer has added the products to the shopping cart, half of the selling is done. If you think this way, then it is wrong because this is the stage which will determine, whether the customer will return to your website or not. Make the checkout process a hassle free one by keeping short forms. Most of the time it has been seen that customers abandon the shopping cart as they have to fill long and complicated forms before checking out. An instant chat is mandatory for any customer who is facing technical problem while making a purchase.
A great website design is one of the most interesting ways to get visitors to your website and ultimately convert them into sales leads. With proper product description and a great product detail page, you can see the sales graph going up easily.