Have you heard about growing trend of content marketing which boosts ecommerce conversion rate in long-term? Of course you have. Almost all sites are adding blogs, client testimonials, reviews, adding product related information, etc. to reach their customers. There are still too many slips before an ecommerce firm comes out with a successful content marketing campaign. Here is a quick guide to boost your ecommerce conversion rate using content marketing which will save your time and win a point on the dart board.
REACH OUT to your target audience using different ways
Versatile options to develop and post content keeps your potential customers and re-targets your present customers. There are various ways to produce content and places to post it for effective change in ecommerce conversion rate. Develop and post your RESOURCES as:
- Blog posts
- Social media posts
- Guest blog posts
- Email newsletters
- PowerPoint presentations
- Standard videos
- Live presentations
- Micro-videos (ie, Vine)
- White papers
Take a step ahead of your competitors: MOBILE CONTENT MARKETING
Ecommerce majors who are likely to succeed this holiday season will be able to produce quality content attracting customers to read it through their smartphones. The trick is developing short and quick information pick which can be read “on the way” to a place. It is important to practice the art of producing short quality content targeting directly to the need of customers. The content should load quickly in a mobile friendly format with quick translation services for geopolitical marketing.
Automated marketing is a big NO!
Avoid slipping down the row of quality using various content copiers. Your customer want to read something new and innovative. Produce content in lower quantity but high in quality to attract customers. You can increase your ecommerce conversion rate by developing content which is suggestive and informational about your products.
Connect to customers at their location
Ecommerce provides exposure to the global world but personalizing and targeting your audience plays the trick to raising ecommerce conversion ratio. In content development and promotion, keep these geopolitical points in mind:
- Relate to your audience through the latest news in their area with content
- Translate your content to the native language of your customer
- Use geopolitical personalization apps
- In mobile content marketing track their location using GPS and tailor content view accordingly
Holiday season is here, where customers are looking for which the best gift for Christmas to their friends, spouse, kids, family etc. in Europe, Halloween purchases are higher in the US.