Have you just started your business or just new to the commercial world? If yes, then building your online presence is the most important factor for you.
It can be tedious and, at times, an annoying task as it’s not just something that will happen immediately; and it’s very significant because your online presence is what facilitates people to discover you, work with you, and get to know, like and trust you.
If you know where to start, then building your online presence will surely become less frustrating and time-consuming for you.
What Is An Online Presence?
An online presence is the sum of all the identities you have created and the interactions those identities have established, and participated in, online.
Your online presence has an extensive reach, and when created fruitfully it can extent brand awareness and gain you followers, fans, leads, customers and something more you could ever wish for your business.
How To Start Building Your Online Presence?
If you don’t know where to start with building your online presence? Then, don’t worry, you are not alone.
There are many things that help in building an online presence, from making goals, to creating profiles and accounts on the different platform, to creating a website and figuring out the best ways to interact and engage across these different mediums.
To understand this properly, here are three marketing trends for you that will let you know how to build and drive traffic to your brand:-
1) Make Use of Emojis
Emojis is the new ways of communication and are rapidly becoming a vital part of how we connect with each other. On social media, they are more emerging than ever.
With social media being 63% are of images, emojis stand as nothing but an innovative way to help convey messages that strike a chord with a larger audience than ever before.
Businesses are making use of emojis as a part of their marketing content – and with good reason – they resound with people all around the world. Oxford Dictionaries even called the ‘Face with Tears of Joy’ emoji their 2015 word of the year.
Emojis is a cute, fun, and fast way to get a message across. It’s a very personal tactic to communicate with prospective (and current) customers than conventionally writing 140-word tweets or long emails. You send emojis to your friends and family, so why not send emojis to customers as well?
2) Give A Try to Native Video Advertising
Native video advertising is a kind of paid media where the ad know-how keeps an eye on the natural method and function of the user knowledge in which it is placed.
Native video ads are a bit different. These ads blend effortlessly into a user’s social media feed. As a user scrolls through Facebook or Twitter, they are shown your video. Native video advertisements are click-to-play, facilitating users to choose whether or not they wish to watch, and are typically much lengthier than pre-roll video ads.
Both options can be effectual for driving engagement and promoting brand awareness, but native video advertising is likely to be vastly more active. In fact, a study found that native video ads create a higher brand boost than pre-roll ads 100% of the time. There are a lot of reasons that this is the case:
- Native video ads provide users a choice, tempting them to click to learn more.
- Pre-roll ads are an interval, meaning they are much simple to tune out and ignore, even when they are played.
- Native ads have no restriction on length, providing businesses the capability to offer more information.
3) Virtual Reality as the Next Channel for Growth
With the digital retail scene constantly developing, latest and creative ways to engage online buyers are being preferred by retailers.
As far as this, virtual reality is something that has only truly been come across in the world of gaming, but as retailers look to give their customers an awesome experience, VR and AR are becoming the next step in an increasingly digital world.
From virtual and augmented experiences, VR and AR are providing customers the opportunity to view products from all angles, boosting the presentation and bringing real-life experiences to e-commerce.
With Samsung, Oculus, Google and Sony all competing for positions in the marketplace, VR is quickly growing. Samsung’s Gear VR headset goes on sale shortly, and Oculus Rift and Sony Playstation VR are down to launch in 2016. And not forgetting the Google Cardboard, currently accessible, it provides a low-cost and untied way to turn your smartphone into a VR headset.
As you can see, your online presence has a good prospect to get you and your business known via several online channels. But it needs time, and so you have to be willing to be patient.
If you can start building a strong platform, create valuable and consistent content, establish a presence on social media, and build significant relationships online, then impetus will be on your side.
Remember: the way you connect and interact with people online can assist in expanding your reach while at the same time growing the number of followers, fans, leads and customers your business has.