It is easy to create a website. However, it takes special considerations to design a website that actually attracts traffic and drives sales. If you are thinking of an effective ecommerce website, there are a few steps you should consider taking when planning your site. The following points are important regardless of whether you are outsourcing the service or doing it yourself.
Point 1: Have an omnipresent search tool
The search tool is basically the search box. It should be squeezed in the navigation bar. This tool has to be ever-present to help your visitors search for items or keywords with ease. All in all, for the search box to work, your pages have to be perfectly indexed. Nobody wants to see the ‘no results found' message.
Point 2: Organize your navigation bar
Your website needs a ‘GPS' and that is the navigation bar. It lets visitors know where to click in order to access a certain category. Online shoppers are pressed on time and they need a quick way to find their way around your site. Create a website that incorporates a well-organized navigation bar. The best place to place the navigation bar is horizontally on top of your website or vertically on the left side of your web pages.
Point 3: Include a persistent shopping cart
By persistent I mean omnipresent. You are creating an ecommerce website. If visitors have to struggle to find the shopping cart, your sales will be low. This is the same as picking items in the supermarket but not finding the cashier. You feel frustrated and abandon the shopping basket. Create a website that has an omnipresent shopping cart in order to promote sales.
Point 4: Announce contact information
To build confidence in shoppers, make it easy for them to contact you. If they can't find a way to get in touch with you, they will assume that resolving misunderstanding will be stressful. If you can't provide phone numbers, provide an email address.
A lot more can be done to make your ecommerce website more successful. What you need is the best web design platform. You should also not be afraid of hiring a professional web developer. Gowebbaby is one of the best platforms you can use to create an ecommerce website from the comfort of your own home. Here, you will be able to design a search engine optimized and mobile friendly website that you can manage yourself. You will also be able to make use of a range of ecommerce tools.
