Last year, Shopify team been working closely with the team at Facebook to create a solution for Shopify vendors to promote and sell their products using Facebook’s “Buy” call-to-action button. This feature helps consumers purchase products they discover in their News Feed or on Pages without having to leave Facebook. A small group of Shopify vendors are already making use of this solution to post products with buy buttons, and at present, Shopify team is expanding the beta test to include a variety of businesses.
What is the Facebook “Buy” call-to-action button?
The buy button facilitates customers to simply purchase products they see on their News Feed or on Pages without leaving Facebook. Purchasing is secure and safe, and customers can optionally choose to save their payment details with Facebook for future purchases. This makes buying simpler, especially on mobile.
How can you start using the Facebook “Buy” call-to-action button?
At present, we are starting a beta test of the Facebook buy button with a group of US-based Shopify vendors. If you are among the invited vendors, you will see this message show up on the Home screen in your Shopify account over the next few weeks:
After adding the new Facebook sales channel to your Shopify account, you can start posting items with buy buttons, promoting those posts with paid advertising, managing all the customers and orders that come in from Facebook, and more.