Pricing Comparison of Shopify Plans

Pricing Comparison of Shopify Plans

Shopify is undoubtedly the most desirable eCommerce platform for rapidly getting a store up and running online, but a common question seems to come frequently up when companies begin building their stores. Which Shopify pricing plan is best for me?

The Shopify team offers four plans to choose from: Starter, Basic, Professional and Unlimited. It’s often hard to see which one you should pick, considering you don’t want to spend unnecessary money for features you don’t need.

Therefore, continue reading to learn about the pricing comparison of Shopify plans, and view our suggestions for each Shopify pricing plan below.

Shopify presents you with monthly as well as yearly payment options, and although you can upgrade or downgrade your account at any time for no charge, I would consider going with the monthly plans to start out. This way, you don’t get stuck in a yearly cycle if you need to modify the plan or completely stop using Shopify.

You can also cancel your plan at any point without being charged any fees, but yearly payment is not reimbursed, so that’s another reason to stick with a monthly plan to start. Now, let’s take a look at the four Shopify payment plans to see which is ideal for you. The Starter Plan is a little hidden when you go to the Shopify Pricing page.

 Shopify Pricing

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Here’s a the pricing comparison of Shopify plans:
  • Basic Plan – $29 per month + 2.9% and 30¢ per transaction
  • Professional Plan – $79 per month + 2.6% and 30¢ per transaction
  • Unlimited Plan – $179 per month + 2.4% and 30¢ per transaction
  • Enterprise Shopify Plus Plan

The Shopify Basic Plan

Shopify Basic facilitates you to sell an unlimited number of products. This is the cheapest available solution when you have a vast product range. However, Shopify restricts storage in this plan to 1 GB. So while there is no limit to the number of products you can have in your store; there may be a limit on the number of product photos you will be able to upload. Telephone support is already part of this plan.

The pricing structure is set at $29 per month + 2.9% and 30¢ per transaction, which is a bit higher than the Starter Plan, but it provides you the independence to expand your store with lots of products.

Who is this plan best for?

If your business plans on selling more than 25 products, but you don’t want to pay for the features in the Professional Plan, this is the sweet spot for you.

The Shopify Professional Plan

As the most popular Shopify solution, the Professional Plan goes for $79 per month + 2.6% and 30¢ per transaction, which is quite the jump up from the Basic Plan, yet you receive pretty much every feature Shopify has to offer.

Create an unlimited amount of products, and take advantage of everything you would get with the Basic Plan. Also, you gain access to gift cards, professional reports and abandoned cart recovery. This abandoned cart recovery tool is one of the main reasons people tend to opt for the Professional Plan since it’s one of the best ways to grab contact information from people who don’t finish their orders.

This obviously shows that the person was somewhat interested, so you can contact them later to prompt a purchase. The coolest part is that the abandoned cart tool sends out automated emails based on your preferences. For example, if the user abandons a cart in your shop, you can choose to send them a promo or reminder message within six hours.


This feature is a huge deal since on average 67.89% of shoppers abandon their shopping carts, but these abandoners spend 55% more when they are remarketed to.  It’s imperative to reach out to these customers and figure out why they are leaving early.

abandoners spend

Source: Statista

Who is this plan best for?

The Professional Plan works well for companies that plan on scaling up quick since the unlimited products and 5 GB of data guarantee that all of your products fit well into the site. If your site brings in more than $5,000, the Professional Plan is a good idea, since the transaction fees drop due to the volume. You also get that desirable abandoned cart recovery tool, which is recognized to boost sales without much work on your end.

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The Shopify Unlimited Plan

The Shopify Unlimited Plan is priced at $179 per month + 2.4% and 30¢ per transaction, which gives you all the features from the previous plans along with an advanced report builder and real-time carrier shipping. Unlimited product uploads are still accessible, and your transaction percentage fees go down a bit.

The best part of the Unlimited Plan is that everything is unlimited, so your storage capabilities are never ending. Feel free to upload as many products as you want, post as many videos and images as needed and bring in all the traffic you require. Abandoned cart recovery also comes with the Unlimited package, which makes sure that you can reach those sales numbers that make the augmented plan pricing valuable.

The abandoned cart feature includes a handy area for managing all customers who have left their carts early to see if an email has been sent, and to figure out the reasons for their early departures.

abandoned cart feature

Who is this plan best for?

The Shopify Unlimited Plan aids businesses that would rather have their shipping handled by a third party. It’s also nice for high-revenue companies that crave advanced reports, which facilitate for projecting and testing. You save a bit of money with the reduced transaction fees, making it perfect for companies bringing in over $10,000 per month.

The Enterprise Shopify Plus Plan

Shopify Plus is an enterprise version of Shopify with expanded resources that are not available to normal Shopify store owners. Designed to accommodate high volume merchants who require more access, power, and features, Shopify Plus will give your online store an edge. Shopify Plus provides enterprise business capabilities, at a fraction of the cost of traditional enterprise applications. With the ability to integrate without limitations, and access to “Plus-only” advanced APPS, Shopify Plus allows merchants to brand better, run faster, and grow bigger.

Shopify Plus’ pricing plans start around $2000 per month but goes up based on a variety of specific needs. Pricing stays constant from the day you sign on. To know more about pricing based on your business, you can contact us anytime.

Who is this plan best for?

This plan is best for businesses for large size that have 'n' number of products and services. The platform has features and functionalities for enterprise level business. On the other hand, Shopify has same features and functionalities for small as well as medium-sized businesses.

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Over to You…

That’s it for learning which Shopify pricing plan is right for you. Now it’s your turn to contribute, so let us know in the comments section below if you have had a chance to play around with the Shopify selling tools. If so, what would you say is the ideal pricing plan for your business? Do you find it easy to upgrade or downgrade your site if you would like to change your site capabilities? Share your thoughts below!

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