Who is Using Instagram?
Instagram now boasts a community of over 300 million users. This group of highly engaged users breaks down as the following: 53% are 18 to 29 year olds, and 25% are 30 to 49 year olds. Instagram is competing with Snapchat to retain millennial eyeballs.
Instagram revealed a new feature that many retail brands on Shopify would love to jump into: taggable products, a new shopping experience inside the application.
The taggable products feature allows users to tap the tags that are applied to photos. Apart from the usual tags, these will offer more details about the product. The even more awesome part is that this product view window will have a purchase link, which will redirect users to retailers’ own products pages, where they can complete their purchases.
This means users can buy products they see on Instagram directly through the app, without having to search for those products in other windows.And shoppable photos match user behaviors as well. According to a study run by Instagram, 60% of Instagrammers say they learn about products and services on the app, while 75% say they take actions like visiting sites, searching, or telling a friend after being influenced by a post on Instagram.
Now they won’t have to close the app, open the browser, and track down the product they were just looking at. The company did focus groups in LA and Chicago, where Quarles says it found that the main gripe of shoppers on Instagram was “I want to learn more, but it’s very hard to go do a web search from another app. The product details are hard to find.”
How much value does the feature create for businesses? We want to see a deeper value not just on the business side, but also from the user’s side. How valuable is this feature for the user? If it’s something that a user will want, or need, or even desire, it will bring value for the business, too. And this depends on how brands start using taggable products.
5 Ways to Boost Instagram Sales On your Shopify Store:
1) More Content: If you want to attract more Instagram followers, you need to post compelling content. This means high-quality, on-brand photos and captions that resonate and speak to your audience.
2) Engage Your Followers: You need to ensure high engagement with your content. The more engagement you generate (likes and comments), the more your posts will show up in your followers’ feeds.
3) Partner With Influencers : Working with influencers can either be free or paid — it depends on your budget and the amount of noise you want to make. If you find on-brand bloggers with Instagram followings that are high enough to make some buzz but low enough that they’re okay with not getting monetarily compensated, those can work well.
4) Launch Contests : Running contests is another way to increase your number of Instagram followers.
Here are three popular contest entry methods:
A: Ask people to post a photo featuring your product(s), using a specific hashtag (so that you can easily track all entries).
B: Ask people to “Like” your brand’s Instagram account and “tag” a certain number of people on a post (tagging is one way to publicly share posts with friends).
C: Ask people to “Like” your brand’s Instagram account and comment on a specific post.
5) Consider Shoppable Instagram : While it’s great to have call-to-action buttons within posts thanks to sponsored ads, many brands have made their feeds shoppable, which introduces a major revenue opportunity.do uses Instagram Feed Shopify App, which integrates seamlessly with Shopify and turns your Instagram feed into a shoppable gallery. It is an investment, but eventually, the additional revenue this channel brings in will likely more than pay for itself.
If you want to make money using social media, start building a straight bridge between your brand and your consumers—engagement, attention, relationship, customer care. These terms should be the first words you should have in mind when you are about to start your work day.