Magento Ecommerce has streamlined the way you can use visuals and still have an effective sales website. This leaves much more room for creativity and finding a way to make your site totally unique even when you are using templates. You can find a way to showcase the more “artsy” side of what you are selling and still tell a great story. You can look at it much like the J. Peterman days of Seinfeld, it is all about writing compelling stories to go with your images.
