Can HTML5 Replace Native Ecommerce Mobile Apps?

HTML5 could soon take place of native apps in mobile commerce and their schemes. The reason is growth in mobile market for the giants like Apple, Android and Windows. The ease of keeping user experience that serves all platforms and the remarkable cost advantages makes this an obvious approach for other companies also.

Let’s have a look at pros and cons of native apps:

Pros Of Native Apps
  • Can get shake features of apart from unique camera, which can off course add to the cool-factor and usefulness of your app
  • Getting a native app fulfills customer expectations like searching an app from a App Store
  • Overall phone performance can be boosted however some mobile web browsers perform faster than native apps due to optimized memory management and tweaks
  • New customers may find your services in the marketplace with the help of native apps
Cons Of Native Apps
  • Expensive to create and manage across different platforms this also includes updates and fixing bugs.
  • Users are prompted to actively update their apps, meaning user experience can get reduce over time
  • Lacks the interconnection with web. As content can not be shared outside a the native apps
  • Apps that can bring up the revenue are subject to reduced by the platform owners

Importance Of Mobile Apps Matter For Ecommerce?

Mobile Apps Matter For Ecommerce?


More and more users are shopping via mobile devices, however there is still a question – does shoppers needs native apps or they are still satisfied with browser experiences. For online retail, results for research states that “across all demographics, about 90 per cent users prefer shopping via websites and mobile websites, in comparison to a very low percent who prefer native mobile apps.

Paid content

Definitely, specific apps for news/ magazines are tablet owners favored. Surprisingly as per Research, tablet owners are 3 times as expected to access news through mobile web browsers than native apps.


If an organization develops games , for them smart-phones/ tablet apps are not accessories but they are actually products. Not to mention that games represent 50% of time spent on mobile apps. HTML5 is a viable approach for even the largest game developers. To support argument this EA’s Strike Fortress game was created in HTML5. That too in a short span of time by college students.

Social networks

Talking about statistics, social networking is only about 25% of time spent using mobile apps. However Facebook claims, more members access Facebook from their mobile website rather than via Facebook's Android and iOS apps combined. User trends are determined better using to web apps than in native apps, and business needs for creating dedicated applications for multiple platforms is losing its charm. On the top of all - HTML5 has been declared as “totally feature rich” by the WWW Consortium. Mobile schemes that consider the ROI for developing apps, with a long-term outlook will sooner or later shift away from native development. though it may take some time to catch on.

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