Ecommerce Owners losing out ecommerce sales to their competitors? Here is WHY! Part 2

Continuing from the major reasons because of which Ecommerce Owners losing out ecommerce sales to their competitors. Proper channel selection and approaching your potential customers with optimized content are basic regular updates every ecommerce business needs. There are more such factors which are often overlooked by online shopping store. Ecommerce Owners losing out ecommerce sales to their competitors because of the following:

Ecommerce Owners losing out ecommerce sales to their competitors as they lack behind in Prioritizing Personalized Approach

Profitable Personalizing trend is often missed out by online shopping store as they launch their products on their website. Personalization is the latest trending fashion with the highest ecommerce conversion ratio.

What is Personalization?

Personalization in ecommerce refers to idea of marketing and selling products which are closely developed to the needs of people in specific demographics.

How to Personalize?

Start from studying your target audience. Discovering what your customers want exactly with additional modification to your product helps you provide them with an extra add-on benefit which positions your brand aptly.

Potential Benefit of Personalization

More than 32 percent of online shopping stores have not downloaded the benefit of personalization which leaves a large amount of potential customers seeking customized products for your ecommerce store.

Tools for Personalization

Ecommerce Owners losing out ecommerce sales to their competitors can start working with the following tools to personalize: Bump conversion rate and sales by 75% by Personalizing with e-commerce software

• Email Newsletters
• Feedback requests
• Remarketing their display
• Allow search advertisements
• Include a personal welcome note

Your ecommerce competitors have the same opportunities as you do. If you don’t act fast then you will stand among Ecommerce Owners losing out ecommerce sales to their competitors because of lack of personalization.

No M-commerce? Result Ecommerce Owners losing out ecommerce sales to their competitors

Mobile commerce is capturing is a large amount of ecommerce sales. Online shopping stores with a non-optimized or no presence in m-commerce world are losing out on potential ecommerce sales. Ecommerce Owners losing out ecommerce sales to their competitors because of lack of knowledge and expertise in m-commerce. 87 percent of Americans’ are spending more and more every day through their smartphones. Most of them quoted, “I can’t be without my smartphone for even an hour.” With latest updates on Google search which helps ecommerce entrepreneurs reach to their potential customers on their smartphone with ease, the number online shopping stores moving to m-commerce is increasing. M-commerce guide for online shopping stores Google search engine ranks websites giving key points for responsiveness of an ecommerce webstore. Your ecommerce store benefits from creating a responsive outlook not only by increasing mobile sales but also improving the performance online.

Ecommerce Owners losing out ecommerce sales to their competitors because of bad Webstore Design

The number of Ecommerce Owners losing out ecommerce sales to their competitors because of an uncompetitive webstore design is rising. Every month you can trace radical changes in best online shopping stores which attract ecommerce visitors. So, even by staying at the same design and position, your online shopping store is drowning as competitors move up.

Essential pointers to keep your webstore updated

• Easy Navigation
• Regular analysis of web traffic with google analytics
• Most important metrics to cover: time spent on page, exit rate and bounce rate.
• Update color, CTA copy, Page Layout and Size on a regular basis
• Get Ecommerce Experts help for AB testing
• Measure and optimize your ecommerce working conversion funnel
• AB Testing Usage Data

Conclusion

Ecommerce Owners losing out ecommerce sales to their competitors can save their present customers and attract potential customers using regular updates on latest trends in Personalization, mobile commerce and presenting an attractive online shopping store.