How Content Marketing Actually Drive Sales?

Many people thought that content marketing do not bring traffic to your website. But if this is the case, none of my business or websites were exist.

From Gowebbaby to GoERPBaby & GoKickSales, I have grown each of my business with the help of Content Marketing.

To prove to you that content marketing brings traffic and boost sales, I am going to share some trends of effective content marketing with you.

Content Curation

With so many content sharing avenues and other social media handles including blogs, website, etc., accessible on the World Wide Web, it is overwhelmed with fresh content every day in different forms. People from diverse experience, scholarly fields and ethnicity share their views and findings on subjects, which are set to access on this very widespread platform. And, a content curator who frequently seeks, confirms, and then shares the most relevant and best out of this content richness offers a high worth to audience at enormous.

 Content curation

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Work as an Extension

Content marketing  has grown-up and turn out to be a part of each and every section or department of a business, with exceptional marketing focus. To familiarize the world about your product, attract new customers, or even deal with existing audience, you need to send your message and that message needs to be impactful and perfect. And to make them work, it is superior for the content team to work as an addition to marketing team. By that we mean being there, part of plan, what and how marketing team plans to take; and then write it out consequently.

Work as an Extension

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Cut the Clutter

In earlier times, people used to talk lengths about their services and product, be it a marketing collateral, a brochure or website, all over the place you could find anything to everything. You can and should do the same even now but only at some particular places, not all. For example, a big NO on a social media handles. Rather given the allowed tweet space, Twitter doesn't facilitate you to do that and people don't prefer that on Facebook either, but you can explore a better, short-term explanation on LinkedIn's showcase page. In a nutshell, your content needs to match the standard, platform you select to explore.

Cut the Clutter

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Say it with a Story

Stories have something enchanted about themselves. Everybody right from a small kid to an elderly always has an ear for informative, good story. And undeniably, stories are one of the greatest way to connect, so why not make use of them here too. Yes, say your customer story, or a brand story, or a story which inspires the readers, connects with them, and convey your message. Ensure your stories are in sync and connective with your branding.

Say it with a Story

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Marketing V/s Advertising Content

Something which numerous brands get disordered - advertising and marketing. Both of them are pretty different and therefore should be held inversely. While Advertising is more of persuading, promotion about the services and product, and letting the target audience know about it; marketing is a lot more. It is a combination of business activities starting from defining your research, audience, pricing, distribution, product development, sales to customer satisfaction. And as the goal is diverse, make certain their content also be different.

Marketing vs writing

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Express it visually

Make certain we all read and believe in, “A picture says a thousand words”. What might take a page to describe, can be better articulated via a picture and if facts are to be thought than better engaged too. Strengthening the fact is growing and upcoming status of social handles like Instagram and Pinterest, or you could also say increasing video, image, storyline, or simply visual apps on Facebook.

Express it visually

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Emphasize Learning

As a final point, the learning curve. How much ever superior scholar you might be, whatever degree, tributes you might have accomplished, you need to be prepared and watchful to your growing, changing audience and surroundings. With a lot of competition, you need to keep yourself up –to-the-date to serve only the finest to your standpoints.

Emphasize learning

Last but not the least

Most people don't find content marketing a profitable channel because they don’t know how to grow their traffic or convert their visitors into customers. But if you know the reasons why content marketing is beneficial , you will find that your blog will not only drive sales but it may also be your most profitable channel.

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