When we talk about online marketing, the picture is quiet the same between an ecommerce site and personal blogs. For attaining long term results, you will require putting some substantial efforts and try to make your site stand out from the crowd. In this article few easy tactics are explored which you can adopt directly on your sites, and build more traffic overtime. Marketing with social media As the craze of social networking is growing day by day, the rise of facebook and other social sites like hubpages and squidoo, gives rise to multiple marketing channels. With the viral collision with social media, you can influence the traffic volume exponentially. One of the most important techniques you can put into practice is to set up your facebook fanpage to let your followers spread your site.
On-page SEO
Attracting traffic from natural searches is always the best option, as in it you don’t need to pay for it and you can receive targeted leads. There are 3 major areas you will hope to focus when making your site SEO friendly:
Setting up search engine optimized URLs –you must make your links static with relevant keywords about th page other than of links that consist of server variables. If you have a
WordPress website, you can configure the permalinks to take post name as the post slugs. Rewriting URL will require htaccess support by the server.
Use robots.txt to control page access by search engine – some pages for example privacy policy and terms of service will not be useful to be indexed by search engines. In this case you need to use the ‘disallow’ command to de-index the page, so that the search engine are able to crawl the site content you want.
Clean your webpage source code for errors – It makes difficult for search engine crawlers o crawl your site when you have many on page errors. Do not to use frames as they are not SEO friendly. In addition, if you use JavaScript on the page, use external sheet instead of embedding the code directly.
Paid Traffic
If you want traffic immediately, than buying the traffic will be the best way for you. There are a lot of choices when it comes to
pay-per-click advertising. Google Adwords and Facebook Advertising are some accepted choices for marketers. This process needs a huge investment to be done before witnessing any results through advertising. Basically the big companies have almost unlimited budget to invest on these PPC networks. In addition, you need to pay particular attention on your landing page as well as the keywords research. They all make up for a successful campaign.
Conclusion
There are surely more ways to encourage your ecommerce site. Here we have covered general ideas on how you can get started with
internet marketing. And don’t forget, actions are the vital keys to succeed online.
