In order to maximize your sale you need to make the buying process as easy and painless as possible. A Web Designer should plan the buying process in such a manner so that the buyer doesn’t have to navigate through many obstacles. If it isn’t to buy from your website you are going to lose a large number of your potential customers. Therefore it is very important for you to make buying process easy for your customers. Here are three ways that will help you to prevent this from happening to your own website: Make the checkout design’s continuous- You should make sure that the checkout page looks similar to rest of your website pages. If the visitor clicks on the checkout page and he is taken to a complete different place which no way looks similar to your rest of the pages, he will feel less comfortable and will hesitate in putting his credit card information and you may lose your sales. Therefore there should be a continuity that has to be maintained in designing your checkout page. Easy Navigation: The most important feature of the entire buying process is easy navigation. The visitor should not get any difficulty or hurdles while following the buying process. All the products should be easily placed on the page so that the visitor can find it conveniently. Buy buttons should be placed on prominent places so that whenever a visitor decides to buy a particular product he can easily find the buy button and proceed with his transaction. Also test the whole process initially with two or more friends so that you can check where they are getting trouble and aim on improving them. Accept all forms of Payment: Different people like to pay in different ways. Some people will like to pay through their credit cards where as some people would like to go with pay pal mode. On your website you should accept all forms on payment so that you don’t lose any customer from your site. PayPal isn’t difficult to set up. Make it easy for your customer by accepting all sorts of payment. If you are selling high end products on your website feel free to offer a payment plan. If you start off with this technique you can increase your sales drastically simply by helping people to afford your products. For maximizing your sales all you need to do is just make your payment options friendly in your Ecommerce Web Design for the convenience of your customers!!!
