For e-Commerce owners it is time to adapt something dynamic and exceptional if they are willing to make their e-Commerce business at the top of the search engine. In this competitive market running a successful e-Commerce business is not an easy job. Researches are done for the perfect solutions by the owners in order to make their e-Commerce site successful. It also becomes pivotal for business owners to make SEO friendly websites so that they can easily stay ahead in the competitive market. A spectrum of solutions can be easily found which is essential to adopt for the e-Commerce websites. But that feature must be adopted which make the website highly interactive and flexible for example SEO friendly features.These features can also increase the eCommerce website traffic. Irrespective of the fact that you are a small online store or a complete shopping mall, SEO friendly features must be considered which are described below.
1.Choose A Brand Domain Name :-
Brand domain name must be chosen so that on the web your customers can easily find you. Keyword based domains are also selected by many owners but they are not as effective as you think. They need to select a brand domain name, because their decision affects their search engine ranking. It is also predicted that keyword based domain names quickly got ranked in the popular search engines, but it is not viable anymore after Google’s EMD updates.
2.Domain Hosting :-
When it comes to developing an SEO friendly e-commerce site, domain hosting is an essential point. It must be make sure that your domain must not expire in a small time. Always go for long-term based domain hosting. A targeted domain extension can also work well. For example co.uk extension must be used when you want to target your website in the UK.
3.SEO-friendly URLs :-
Stagnant and keyword-rich URLs must be supported by the e-Commerce site as it directly affects the website’s search engine results. For brand identification and for better SEO those URLs can be modified.
4.301 Redirects :-
It is vital to make your e-Commerce site 301 redirects.However there are many eCommerce websites that are always changing and deleting their pages. 301 redirects make your customers to redirect from your customers to the new page. Or in the other way we can say that a 301 redirect is a permanent redirect from one URL to the other. It also ensures that you will not lose link juice and visitors from deleted pages.
Those web pages that can be easily loaded from multiple URLs without creating a duplicate content error is termed as canonicalization. This problem arises when the multiple pages have the same content but different URLs. That is why Google considers as the duplicate content. Thus by utilizing the code <link rel=”canonical” href=”" /> , you can easily tell the Google that which URL is your chief URL.
It plays a very significant role in making your website crawlable. It is actually a complete list of pages on your site. It facilitates about giving the search engine information about the pages of your site. Generally there are two types of Sitemaps such as sitemap.html and sitemap.xml. Sitemap.html is for users to get information about your website’s pages whereas Sitemap.xml is for the search engines.