Is your webstore not generating enough sales, as you expected? Well if so, then this article is for you.
We often read or listen that Internet has smoothed up the playing field for Ecommerce and it has become the virtual main street of the world that provides the online buying experience to users. Though it may seem that web has aloof the limitations of business to business world but at the same time it's been confronted by its own limitless nature. It may appear that Ecommerce solutions
have prolonged our reach to limitless consumers but it is significant to understand that these boundless consumers are being chased by indefinite competitors. Consumer psychology plays an important role in online buying and if not addressed suitably, may pose some limitations to your online business. It is vital to know these limits and their solutions to enrich sales of Ecommerce website.
1. Is your store visible to your customers?
If you have a webstore, you most probably imagine Google to convey traffic to your website
. But a single search like 'online makeup kit' produces nearly 100,000 results and the prospect that your new ecommerce store will appear in top search results is minimal particularly since all your superior competitors have espoused search engine optimization techniques (SEO) to enhance popularity and relevance of their website. How to cut through your competitors to present yourself to your potential customers? Solution:
SEO does not certainly have need of exclusive consultants. You can improve your website by the correct use of Title tags and Meta tags and good website layout and unique content. An indispensable way to accomplish this is to choose an Ecommerce platform that provides implementation of SEO procedures. This will provide you tools to efficiently market your webstore.
2. Does your online store looks professional?
Your website is your first contact with your consumers. A user-friendly and creative design can generate trust in users that order fulfillment and products will be of high standard. On the other hand, poor layout and design can prompt users to look for other websites as they may feel hesitant to make online purchase from a store, which seems unprofessional and not comprehensible. A good web design
is a balance between looking professional and maintaining usability and can be a deciding factor for users to make their online purchases. Solution:
W3C guidelines can make sure simple accessibility and simple navigation of products for a manageable interface. Look for an Ecommerce platform that has in-built W3C specifications into its structure. Over and above this, make sure that the Ecommerce platform has limited basic templates to produce a proficient looking webstore.
3. Can your customers find the products they are looking for?
Once customer is on your webstore, his/her knowledge in first couple of minutes decides if he/she is going to purchase from your store or not. Customers can effortlessly go irritated or frustrated if they cannot quickly come across the product they are in hunt for and can abandon the website. If your webstore has unwell laid out categories or lack of search facility, consumers are guaranteed to wander away from your webstore. Solution:
Choose an Ecommerce platform that has capability to present products with nested groupings and capacity to support products belonging to manifold categories. This will present clients a variety of selection that can be clarified in several ways. Rapidly presenting the essential details to your customers and hook them to your webstore.
4. Are you providing marginal details to customers? (Sales person of brick and mortar)
In a brick and mortar store, a vendor suggests customers about other products that can augment their purchase or complement them. Sometimes customers depends on salesperson for additional details like marginal needs of a product or best plan to purchase the product or any other campaign on product. Web stores may fall short of this type of up-selling which can make a purchaser to come back to your store repeatedly. Solution:
Your Ecommerce platform should have the capability to connect products with complimentary and related products and present them repeatedly on products page. A sound promotional engine should be in place which can assist you in building promotions and present them conspicuously at suitable places on your website. There are few more consumer-psychology driven aspects
, which if taken care of in your webstore, can undeniably assist you in enhancing sales from your Ecommerce website.