Online market offers a wide exposure for vendors but it brings along cut-throat competition. To stay competitive in online market and grow your ecommerce idea it becomes essential to use multiple channels to access your customers.
Most of online retailers list their products on big marketplaces like Amazon, eBay, Etsy, etc. This increases visibility of their online shopping store. GoWebBaby Experts researched in the subject on “How to manage online shopping stores accessing multiple channels?”
GoWebBaby Experts formulated the following 4 tips to guide ecommerce entrepreneurs for managing their online shopping stores accessing multiple channels.
Related: [themecolor]Develop or Update your ecommerce platform to have one of the best Online shopping stores accessing Multiple Channels[/themecolor]
Differentiate strategy for online shopping stores accessing multiple channels
Online shopping stores accessing multiple channels need a different strategy than single platform showcasing stores.
You must understand that when you access market through your personal online shop then you have full control over its functioning. You can guide your customers from one product to related ones and give them a full experience of your online shopping store with the right links in place.
While you are showcasing your products on a marketplace, they charge a transaction fee on all your product sales through the web portal. But accessing marketplaces is essential for products where market is undifferentiated and competitive.
GoWebBaby Ecommerce Experts’ Tips
- Don’t list everything on marketplaces, list the essentials.
- Give a different product description on every marketplace talking about your company and products.
- Study competitors strategies whether they are offering free shipping or lowering costs to gain attention of customers.
Online shopping stores accessing multiple channels can expand by collecting Customers’ Information
Online marketplaces provide a larger exposure to your products and online shopping store but it does cost a variable amount from your profits. A lot of marketplaces restrict sharing consumer’s data and contact details other than basic shipping information.
Overcoming the hurdle with GoWebBaby’s Ecommerce Expert Advice:
You might not get your consumers’ details directly from the marketplace but you can get it from your customer. You can lure your customers to visit your online shopping store and register for a free gift card.
Differentiate yourself on Marketplaces
EBay, Amazon and major ecommerce marketplaces charge transaction fee which makes it essential for them to promote sales of various products. For customers browsing through Amazon and eBay it is essential to see the most competitive products and offers.
Therefore online shopping stores accessing multiple channels must keep in mind how their product looks next to competitors.
GoWebBaby Ecommerce Experts’ Advice:
How to start your online shopping store with limited investment?
- Try something different with combo deals and offers to make your product look more attractive.
- Offer different services like highest warranty period, free shipping, etc.
Select and Evaluate MarketPlaces
Online shopping stores accessing multiple channels must regularly check the performance of their product on marketplaces and evaluate the performance of marketplace seasonally. It helps you find the right marketing channel for your products.