Before you start looking for a digital marketing agency to help you out, let's take a look at the top digital marketing trends today and how they impact businesses. Read on and find out where you might need to focus your marketing efforts on.
Marketers as Writers
Nowadays, a lot of marketers have become writers, telling their audience about who they are and what their business is about. Indeed, writing is a crucial factor in marketing. This can either make one look smart or stupid. Whether it's in photo posts, videos or presentations, content can make an impact in one way or another. When it comes to writing for marketing, it is important to use the right words to make the content compelling.
More "Human" Campaigns
The use of corporate-speak in marketing went on for a time. The problem with this is that not everyone may be able to understand such language thereby creating a barrier. Upon realizing such problem, marketers of today are incorporating human-speak in their marketing efforts using content and language that people can easily understand and relate to. In this way, it is easier for them to remember a brand and connect with it.
While some people like to read, there are those who prefer to just look or watch. For this reason, visual storytelling still stands out to this day. This strategy is also a great way of attracting an audience as well as engaging and growing a community of loyal customers. It has been proven that visual stories that evoke emotions easily win people's hearts. Well-crafted visual stories – those that strike a chord – can get companies noticed. With this trend, it's safe to say marketing video production won't die out so soon.
Authentic Online Connections
A vast majority of today's consumers are active citizens of the online universe. Seeing the numerous opportunities that the ever-expanding online space could offer, many brands have exerted efforts in creating connections online. More and more businesses are becoming active online these days and are establishing their presence and reaching out to potential customers through social media and their own websites.
Everything on Mobile
The rise of mobile phones has made a massive impact on users, the internet and businesses as well. Smartphones have made it possible for people on the go to stay connected to the web – users can search online, go on social media and stream videos whenever they want and wherever they go. This trend has made mobile a significant component of the marketing efforts of many businesses today.
Keeping your own goals in mind, you can determine which strategies would work best for your company. To help you come up with the right decision, take time to gather all the information you need before making your move. Lastly, don't be afraid to call the experts if you think you'll need some assistance.