If you are struggling to apprehend how to make use of social media for your ecommerce business in a way that develops your audience, keeps your audience involved and drives sales and traffic back to your website, don’t worry.Here are 10 motivational ecommerce examples of social media done right, through different popular platforms, by different ecommerce businesses. You can apply these cases directly into your own social media plan of attack to assist you accomplish results such as engagement and growth.
For each example, I am going to go over what the instance is, why it is effectual (what it give that ecommerce business attain) & how you can implement it into your social media approach.
Below are 10 motivational ecommerce examples:
1) Motivational Quote By Ugmonk On Twitter
What It Is: This is a Twitter post by Ugmonk, a lifestyle and clothing brand, by using an image post to share a motivational quote from Steve Jobs, while binding in their product and branding into it.
Why It Works: As per Buffer, quotes acquire 19% boost in retweets than other Tweets. Quotes are very “shareable”. Twitter users love them as they are effective and short & sweet.
Tying up in a powerful and shareable quote by Steve Jobs with their “Never Resolve” t-shirts work, as not only does it facilitate for their product to be seen via distribution, it comes across less as advertising content and more as motivational content. The quote makes sense with the framework of the product which is why it works.
How You Can Implement It: Tie in a motivational, inspirational, educational, funny or entertaining quotation with a picture of your product. For a superior effect, include a link back and call-to-action to your product or even cover the quote over image of your product, with a link.
Be aware that these can become abused and overused, so it is also a good thought to try and find little-known quotes that speak straight to your brand values.
2) Motivational Images By Nike On Pinterest
What It Is: Nike is very lively on Pinterest, they even have individual Pinterest accounts for diverse customer segments. For instance, their Nike Women account targets their female contestants. Their “Inspiration” board comprises lots of inspiring quotes on branded images.
Why It Works: Pinterest is commonly where most brands curate content but Nike generates unique content just for Pinterest. 80% of Pinterest users are women as per the Marketing Land, so creating a Pinterest boards and account especially for women is a great example of understanding the user-base of the platform.
Inspirational quotes are shared a lot, which includes on Pinterest. Nike makes use of their products and branding in their motivational quote images so that their content are their ads. This assists in creating brand awareness and give more devotion to their brand.
How You Can Implement It: Know and comprehend the user-base of the social media platforms you are making use of and cater to those. This article breaks down the demographics of well-known social media platforms.
Add motivational quotes with your products or logo if it makes sense for your brand. If it does not, look at humorous or entertaining ways to do this.
Don’t be scared to create different boards on Pinterest for the diverse audiences you are trying to capture. If you have different products that catches attention of different kinds of clients, create content on social media that can charm to each segment. Superior yet, learn how to make Pinterest drive sales and traffic to your website.
3) User-Generated Content by Ikea on Twitter
What It Is: IKEA’s Twitter post is sharing user-generated content that shows real customers productively by making use of IKEA products.
Why It Works: User generated content is outstanding because it not only inspires engagement but it is a lot less work to put together than creating your own content from scratch. It shows real customers using their products which serves as social proof. Your most fanatical customers and fans get a chance to shine and it is your responsibility to give back and say thanks by featuring them. When you be familiar with a customer, you gain a customer for life.
The picture in this Tweet is great for Twitter as it creates parting from all the text posts on Twitter as well as showing a real instance of a customer using IKEA products. Dan Zarrella, author of The Science of Marketing, found that Tweets that contain images were 94% more probable to be retweeted.
There is also a great use of hashtags in this Tweet without it being overdone. Last but not least there is one, clear, call-to-action “Check out...” with a link at the end of the Tweet.
How You Can Implement It: Ask your customers to send you images of themselves using your product and curate the best images into a collage or blog post image and send that out on social media. Show prospective fans and customers other people using your products in artistic ways. To make it even simpler, you can simply retweet or quote tweet any images you get from customers utilizing your products in creative ways.
Make use of images in your Tweets to cut the mess. In place of just a Tweet with a link or text Tweet to customers using your product, add an image in your Tweet.
4) Upcoming looks by Gap on Instagram & Vine
What It Is: Gap prepared a short video with fast editing showing an imminent spring line with models posturing and wearing the accessories and clothing.
Why It Works: The swift cuts with different models showing different products fits with the type of content that creates buzz by “previewing” the upcoming line, and is among the more popular content types on Vine. It effectively shows off the new patterns for the new clothing line, without also being an obnoxious ad.
Videos embolden communication from your audience as well as keeping them involved with your content. The call-to-action at the end of the depiction of Gap’s Vine, inspiring users to comment on which look they love, further assisting in increase their engagement.
How You Can Implement It: A video that previews an upcoming feature or product is a very effectual technique at creating buzz. Make use of Vine to provide swift snapshots of your products, their features and even upcoming products to generate some buzz. Make it fun and fit in with your brand.
5) Cheeky Self-Promotion by BeardBrand on Twitter
What It Is: Beardbrand sells beard oil for the urban beardsman and in this Tweet, they put together a long article describing why their beard oil is the best in the industry.
Why It Works: This is a no disgrace, humble brag with a small part of cheekiness. Most brands take the severe method when they try to sell “why we are the best” on social media. Beardbrand keeps it light with their disclosed “100% biased review”. This assists in humanizing their brand on social media. Likewise, the product image utilized is easy but awesome.
How You Can Implement It: Have fun and show your persona when you are being self-marketing on social media, particularly on Twitter. There is a lot of noise on Twitter, separate yourself from everyone trying to endorse their own products with some humor and really nice looking images.
Adjust your tone on Twitter, too, where you think it makes the most sense for your brand. This can be as easy as being candid with wit. In place of “Here’s why we are great” change the tone and own it “We’re tapping ourselves on the back, and were okay with it!”.
6) Video Content with a Lot of Value by Lowes on Facebook
What It Is: Lowes created a short video providing their followers five inspiring ideas to improve the look of their bedroom, really quickly. This video is natively uploaded to Facebook and posted to their Facebook page.
Why It Works: Facebook rewards Page owners that upload their videos to Facebook with more organic reach, just look at the average recorded reach for each type of media, according to Social bakers.
Videos not only will get a larger organic reach but also better engagement.
The video also provides valuable and compelling content to their audience which acts as a silent movie that catches your attention while you are scrolling through your feed.
This captures the attention of their fans and keeps them engaged, especially if they consistently put out content like this (which they do). That way, when it is time to promote something on Facebook, it will be a lot easier as their Facebook fans have not been crushed with endless promotions. Their Facebook fans will be more approachable to advertising content as they have been getting so much useful and valuable content earlier.
This kind of content is also very shareable, which drives more people to Lowes’ Facebook page.
How You Can Implement It: Start creating video content and uploading it to your Facebook page in place of linking out to the video on your YouTube channel or Vine profile. Native videos will not only assist you in boosting that organic reach you are already hostile with but also keep your followers involved.
Make sure you are adding value with your content, such as giving ideas and tips that is related to your industry or niche. You are telling a story and you want to do it in a convincing way. You do not want to make your Facebook page an assault of promotional posts. The key is to keep fans engaged and interested with great content first so that they are accessible to your advertising posts.
Simultaneously, you could also create a video and upload it to Facebook to create an operational promotional post, driving fans to a product page or your ecommerce webstore, when it is time to finally promote something to your Facebook page.
7) Riding Hashtag Wave By Sephora On Twitter
What It Is: Sephora endorses their line of nail polish while #manipediday trends on Twitter.
Why It Works: Sephora took a trending hashtag and utilized it within the accurate context. This Twitter post not only provides the brand persona but also puts their product ahead of more people. It is a subtle and fun way to do self-advertising on social media.
How You Can Implement It: Keep track of trending hashtags and trends and when one fits your business or you feel like you can make the most of it, do it! To keep tabs on what’s trending on Twitter, try using one of these sites:
Keep in mind that these hashtags are frequently started by celebrities, influencers or even other brands. This gives you the prospect to take part in discussions with other people that might be fascinated in what you are doing. This is not an opportunity to junk your brand.
The image posts are, again, much more operational than a simple text tweet for reasons revealed in #5 in this blog post.
8) Simple but Effective Product CTA by Steam Horse on Facebook
What It Is: A Facebook post by Steam Horse Dry Goods Co. to their Facebook page with a clear and simple call-to-action to their Henley shirts product page on their website.
Why It Works: Steam Horse Dry Goods Co.’s post has a clear call-to-action with an efficacious image of their product that they are promoting. It’s to the point, only has one call-to-action and link, and the image clearly shows the looks and variety accessible for this product. This is a simple and effective way to endorse a product on social media.
The link is also summarized by utilizing a link shortened like Bit.ly which not only makes link look clear, it enables for them to track the number of clicks the link in this particular post is getting.
How You Can Implement It: Make your next marketing social media post simple and to the point with a clear call-to-action. Tell people to check out your stuff, do not just talk about your product and throw in a link at the end of it. Provide them clear orders like “shop here →” or “check it out”. You can recover this by adding a call-to-action button, such as “Shop Now”, in the Facebook Power Editor.
9) Fun Way to Get Engagement by Bluff Works on Facebook
What It Is: Bluff Works enquires their followers an amusing question on Facebook and adds an image with their post.
Why It Works: Questions are the best way to catch attention of your followers and fans to engage with you. This works even well when you ask your audience inspired questions that still engage your brand and audience. KISS metrics found that posts with queries got 100% more involvement.
To aid separate from all the noise on Facebook and be a magnet for users, Bluff Works attached an image to their post.
How You Can Implement It: Post more queries for your audience. If you want more comments and engagement, this is what you need to start doing on social media. Here is a chart s to help you breakthrough and turn up with great queries to ask to get your audience more involved with your social media platforms.
10) Content + Promo by Kurly Klips on Facebook
What It Is: Kurly Klips Extensions creates content on their YouTube channel enlightening customers and fans on different styles and looks as well as hair care. This Facebook post not only is endorsing the content out to her fans, but it also indicates discount offers for brides.
Why It Works: Kurly Klips has a YouTube channel where they create valued content for their customers and fans to keep them involved as well as keep them interested for ongoing promotions. This works well as they are endorsing the discount which is packed with content.
In place of simply posting about the product or a discount, they make use of Facebook to share valued content that helps and educates their customers and fans, which also assists in promoting their product and the discount offers.
How You Can Implement It: Start creating really entertaining or helpful content like instructional, how-tos and tips that can instruct your audience in your niche so that they are more interested to your discounts and products. This will keep fans of your Facebook page involved if you put out reliable content like this.
If you do not have a blog post but are still making use of video, upload the video to Facebook as mentioned in #6 to get a better reach. In this case, Kurly Klips links to a blog post which inserts the YouTube video from their channel, but if your content is just a video, upload it to Facebook.
Get creative with your discounts on social media. Create content around your promotions to leverage people sharing your useful content which extends helps spread the message on your promotion and discount.
I am done by letting you know the 10 awesome examples of social media done right, now it’s your make use of these tactics and implement it into your social media marketing approach.