As an owner of online store, you are always looking for new ways to drive traffic, but how many times have you invested energy, money and time into a different method of driving traffic only to get low transformations or maybe even none at all?
Google AdWords, Facebook Ads, blogging, SEO, guest posting and social media are all ultimate approaches to drive traffic, unluckily, most of the time they do not work as expected. There are a lot of possible reasons for this, however, many times it is because you have a leaking bucket. A website that outflows visitors as fast as you can bring them in.
In this post, you will learn 6 basic marketing tactics that will seriously assist you convert visitors on your website, bring back competent visitors that do end up leaving your website, and get the sum of money from each of your customers, boosting your average order size.
It's time to fix your leaking bucket.
Your Online Store Is a Leaking Bucket
Think of your ecommerce store or rather your sales funnel as a bucket. You have to spend a lot of energy, efforts and time to fill that bucket with water (traffic). The issue is, your bucket has holes in it. Big holes. So you keep burning energy, investing time and spending money to keep filling bucket with water, but the water is pouring out of holes almost as fast as you can fill it.
What Are Some of These Holes?
There are a lot of holes and reasons for these holes. Possibly, every ecommerce business has holes in their bucket. Some are just superior to others or more widespread. It can be crummy product photos, poor product descriptions, puzzling navigation or perhaps high shipping prices. However, several times visitors just were not ready to buy quite yet & you let them walk away.
How an Ecommerce Sale Actually Happens?
The truth is that most of the time customers do not purchase the first time to your website. Many will need multiple touch points and nudges to convert them from a visitor to a customer, sometimes over the course of days or even weeks. However, without a few basic marketing strategies in place, a customer that leaves your website only has their own experience and memory to depend on to come back and make their purchase.
By applying a lot of marketing strategies that some of the most fruitful ecommerce businesses use, you can considerably boost your chances of making a sale. In addition, when visitors do fall out of your bucket, there is a superior chance you can bring the competent people back in.
Here are 6 basic ecommerce marketing strategies to stop your bucket from leaking:-
1) Product Upsell
Upsells are vital as they provide you one last chance to present customer with matching products that a.) They may be attracted in, b.) Might make their know-how better and c.) Help surge your average order value. If that is not enough, one expert for Forrester said that product endorsements are accountable for an average of 10-30% of ecommerce website revenues.
Different apps and plugins can help you automate your upselling and cross-selling strategies. For example, Candy Rack for Shopify lets you create pop-ups with upsell/cross-sell offers that can be displayed at different stages of the purchasing journey. You can create as many offers as you want and fully customize the pop-up: adjust colors, change the wording, set different conditions for the offer to be displayed. On top of that, Candy Rack offers you an analytics dashboard where you can track the performance of your upsells and cross-sells to see what works best for you.
2) Newsletter Signup Popup
Upon trying to leave the website, recognizing you do not want to buy or are not ready to buy, they show a last second, secondary call-to-action. In this case they try to get you to sign up to their newsletter while also giving you with 10% off in the hope that the 10% will influence you over to completing a purchase with them. Although it is significant to note that popup signups to some people are measured irritating, in just about every study they convert greater, many times 100%+ superior to standard signup forms inserted on your website. The emails gathered from a popup can be contributory in bringing back visitors and don't forget, emails is dependably regarded as the finest marketing channel for ROI.
3) Reckless Cart Email
Reckless cart mails are important in ecommerce. An ordinary of sixty eight of people license their carts. These are persons that had adequate interest to glance your products and add items to their cart. They finished the initial step of the checkout but certain to license their carts at that point. Reckless cart emails provide you and prospect to bring that customer back to complete their transaction while it is still fresh in their minds.
4) AdWords Retargeting
Retargeting helps reinforce your brand and serve as a reminder to your recent site visitors of your products. Retargeting ads have proven to be much more effective than traditional online ads. In fact, in one study web site visitors who were retargeted with display ads were 70% more likely to convert.
5) Facebook Retargeting
Convert customers while they are engaged on the world’s most widespread social network. Reach customers across devices with retargeted ads right in their Right-Hand Column News Feed. You do not have to be friends to profit.
6) Referral Offer
Referral marketing is implausible significant as it signifies the perfect opportunity to get your most happy and recent customers to talk about you. Study after study has come to the same assumption that people trust and buy products more from a friend reference than any other form of marketing. In fact, according to Neilsen, people are 4 times more probable to purchase a product when mentioned by a friend.
Build an ecommerce business is not a piece of cake. The "if you build it, they will come" notion does not apply. It's takes lots of hard work and many times, money to drive consistent and targeted traffic to your webstore. That is why it is important that you have a solid groundwork in place to ensure you are making the most from every visitor you do drive to your website.
Executing even a few of the recommended methods above can have an affected effect on your ROI and overall business success, leaving you with a bucket of cash opposite to a bucket full of holes.