Creating an ecommerce website with only products and services is not enough to attract visitors. Yes, designing is also the major part to catch the attention of people towards your online store.
A successful ecommerce website has all the major elements, which include great designs. Beautiful and proper ecommerce website design will not only entice the visitors, but it will help you make repeated customers.
Here are some basic design elements that you should consider before creating your ecommerce store:-
1) Keep an Easy-to-use & Consistent Design
Once the theme for the store is selected, stick to it throughout the site creation. Don’t try to mix and match designs, it confuses users. Your content, design and navigation should all goes well to bring the right user experience.
User moods strongly depends on the colors, so choose the color that evokes your brand message and at the same time fascinate the visitors of your store. Design colors should have the right shade, tint and tone. For instance, pure colors are original, natural hues often utilized in vibrant, cheerful and youthful designs. Pure colors are excellent for brands looking to make a bold statement.
Let’s take an example, Chef 2 Plate uses white and light green hues. These colors naturally induce growth and freshness to a user — a great brand match for this meal delivery service.
2) Great Content is the Key to Success
In old times, a website with some content was sufficient, but with the growing competition, content becomes one of the most important part of website designing. Now, the site owners need fresh and original content to drive traffic and make their website appear in top results of search engines.
Authoritative content builds trust with browsers who could possibly become future customers. Content provokes social media shares, boosts search engine visibility and builds brand awareness. Content can be anything from breaking news or forthcoming events to timeless content that provides information about your services and products.
3) Your Structure Supports your Design
Site structure is the basis of good design. Your design can entice visitors, but it’s all for nothing if they can’t find what they are in search of. You should promptly decide in the design process that how many pages you want in your website, how these pages will link together and how to choose the right icons and graphics that goes well with each service or product page.
One of the most significant aspects of structure is site navigation. It should be easy for users to find information. Remember that most users are looking for products to buy, and they want to be able find it straightaway without searching limitlessly on your site. Anticipate what users need and provide them a clear path to the answers. Never leave them at a dead end.
The objective for your site structure is to make products simple to find as effective and as fast as possible. A lively touch can be a good addition, but ensure that usability is solid first.
4) Call to Actions Should be Effortless
Whenever you explore any big brand ecommerce website design, call to actions are obvious, but not insistent. Notice that the buy buttons are exact CTAs that tell the user correctly what must be done to buy the product. If a visitor has enough curiosity to search your store, they want to know what they need to do to get the product to their front door. “Buy Now,” “Get It Now” and “Add to Cart” are three CTAs that tell the user accurately how to get what they need.
5) Don’t Forget to Optimize your Checkout Process
Getting the best optimized checkout process at the first step is really something tough to get. Because of this, you should always keep track of the process and get as much feedback from customers as possible. Use monitoring tools such as Google Analytics to discover the checkout process page that loses the least customers.
As similar to design, usability is key with the checkout procedure. Be as flexible as possible with personal information. Necessitate the least amount of information from the user to get to the final checkout page. The page that asks for user payment information is generally the biggest drop-off section, so keep it as user-friendly and secure as possible.
6) Make your Website Mobile Friendly
Mobile traffic now accounts for 50% of ecommerce traffic. Buyers prefer the accessibility and flexibility that smartphones and tablets provide. If your ecommerce design is not optimized for mobile or responsive, you eradicate thousands of potential customers and sales.
Responsive designs cater to any screen size or at least the most common ones. Even with the smaller screen size, your experience and usability should still be top-class for all facets that include images, CTA, content, and the checkout process.
7) Last but Not the Least, Always Provide Great Support
No matter how careful you are with deployment and testing, you could still have bugs and problems. You need the right customer support to handle your feedback and queries. Don’t just take feedback from your customers. Take care you also engage them and incorporate good suggestions into the next version of your website.
You can use social media support, live chat or just a toll-free phone number. Ecommerce stores with no support immediately lose trust from your customers.
By integrating these basic design elements of ecommerce website, you will truly boost user sign-ups, purchases, and retention while at the same time building brand reliability and trust.