Can you believe me if I told you that now you can boost website traffic without any marketing? Yeah that is absolutely right… even if you do not have a marketing bone in your body, you can generate more sales and traffic.
“How?” you may ask. All you have to do is follow this long tail strategy:
Leveraging long tail SEO
Who doesn’t want to rank for terms like “auto insurance” and “credit cards,” right? Although those terms are profitable, they are truly & tremendously difficult to rank on search engines.
On the other hand, long tail keywords are much less economical, and they will drive most of the traffic to your website.
If you look at Gowebbaby, 90% of my search traffic comes from long tail phrases. And just like Gowebbaby, the majority of your search traffic comes from long tail traffic as well.
This doesn't mean that I don’t rank for any head terms. It just means that I rank for more long tail phrases. You undoubtedly experience the same thing as most sites rank for dozens of head terms and hundreds, if not thousands, of long tail terms.
How do you rank for more long tail terms?
First, you need to log into Google Webmaster Tools. Once you are in, you will want to click on “search traffic,” then “search queries.”
The table will list all the keywords you rank for. What you need to do next is take the head keywords (phrases that contain one or two words) you rank for and type them into Google.
For example, I rank for the term “Amazon Webstore.” So I typed it into Google and then scrolled all the way to the bottom of the first page until I saw a table that showed “searches related to amazon webstore.”
These are phrases that Google sees as appropriate to a term you already rank for. And the head term is much tougher to rank for than those long tail terms.
So if you mix some of those long tail phrases into the page that previously ranks for the pertinent head term, you will start getting more search traffic.
All I am doing is sprinkling in the phrases that make sense, two or three times within the page.
I used this approach on a monthly basis on Gowebbaby in 2013. And the results were awesome.
Does this strategy still work?
Though I have used this approach a couple of years ago on Gowebbaby, it still works. It doesn't take a lot of time, and it is truly simple… particularly if you have a blog.
We do the same thing with our Crazy Egg and KISS metrics blogs on a monthly basis. I would also continue to do it on Gowebbaby, but I just don’t have the time.
What I have found is that if you combine the tip I mentioned above with the marketing tactics in this blog post on increasing your click-through rate, you should be able to double your search traffic within one year.
Conclusion
You don’t have to know a lot about online marketing to generate sales or traffic. Simple things like altering the keywords within your content or some changes in the titles of your blog posts can boost your traffic.
If you are going to make use of this approach, don’t adjust your title tag too much unless you are trying to optimize your click-through rates. In its place, focus your efforts on enhancing the keywords within your content. By adding long tail phrases, you will surely generate more search traffic in small interval of time.
